Group: Audience feedback from pitch

What was effective in terms of pitch and presentation? What areas would you improve?
-use of photographs and videos supplemented pitch and provided visual ideas
-inclusion of animatic and clear ideas for digipak and magazine cover were very impressive
-presenting style was formal but friendly, all questions were answered well
-in terms of improvement, videoing locations would add detail to the location recce

What are the strengths of our concept?
-very strong narrative
-storyboard and timings already decided means concept is clear and shooting is made easier as we have clear visual ideas
-strength of concept across the video, digipak and magazine advertisement with regard to the beer bottle, fire, and cigarettes as visual motifs
-use of colour grading supports ideology behind video

What are the areas for development?
-the challenging nature of our project means we should do practice shots and shoot each take a number of times
-ensure risk assessment is detailed and sufficient, due to use of fire

What are the key areas which need to be tested on our target audience?
-test colour grading with regards to 'Alice in Wonderland' feel
-whether they understand the ideologies and visual motifs included

NB - with regards to storyboarding, we have already completed this, and an animatic.