Research into three contemporary
tracks without music videos
1) Mac Miller – Lua
How to visualise the track:
-gloomy connotations due to forlorn tone adopted in song
-urban setting revealed by lyrics
-the use of juxtaposition in the song, such as ‘we might die from
medication but we sure killed all the pain’, means the song has contrasting
parts to it.
-connotations of a
Features which my group could
emulate:
-the storytelling nature of the song means a narrative heavy music
video would be preferred
-the use of juxtaposition could be emphasised through colour grading
and cinematography
2) Jack Garratt – Worry
How to visualise the track:
-raining
on window
-juxtaposed
with fire and colour when chorus kicks in to illustrate message of song
-use
of flashbacks (colour grading) to illustrate verses about his lover
-connotations
of landscapes and scenery
Features which my group could emulate:
-use of flashbacks (colour grading) to
illustrate changes in time within the video
3) Vince Staples – Summertime
How to visualise the track:
-urban
connotations imply conventional high-rise building visuals
-weather
is an important concept within the song
-a
paradox is constructed which incites unease in the audience, due to Vince’s
hope that the summertime of ’06 could be forever, when we know that’s not the
case
Features which my group could emulate:
-Vince
Staples challenges dominant ideologies about his hometown, Long Beach, in
Summertime.
-the
importance of weather and therefore pathetic fallacy is a useful tool to create
mood
-use
of paradox creates empathy for the artist, which is therefore contributing to meta narrative.
Music videos which have features we
could emulate
1) Mark Ronson, The Business Intl – Bang Bang
Bang
-
use of narrative outside of the music video. The music video is played
following a TV-style interview.
-use
of performance of Mark Ronson = close ups of playing keyboard etc contribute to
meta-narrative as have connotations of musical talent
2) Kendrick Lamar – Alright
-use of
narrative outside of the music video.
-use
of intertextual references is very prominent, such as the policeman shooting at
the end
-use
of colour grading gives vintage feel and places audience in Lamar’s life
growing up
3) The Underachievers – Gold Soul Theory
-use
of different lenses to give distorted feel
-use
of colour grading emphasises the artists, makes them stand out
-use
of fire at 1:20 with jump cuts and editing to merge a lighter and a bonfire
together
-particularly
enjoyed the effect that time lapse gave when juxtaposed with slow motion
4) Capital Steez – Free the Robots
-like the feel of the music
video supplemented by library shots
-use of music video to amplify
lyrics very prominent
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